Priceline, Expedia boycott TripAdvisor's mobile bookings engine
Priceline PCLN and Expedia EXPE continue boycotting TripAdvisor's Mobile Booking Engine, while working with smaller MetaSearch players. TripAdvisor rolled out it's mobile booking engine capabilities some time ago, claiming that their Mobile Booking Experience is far superior from other booking engines out there. Their Instant Booking feature (this is how they call it) is powered by Tingo and Getaroom. While the user experience may be questionable for many smaller and/or older online booking engines, this is not the case in 2014/2015 anymore - most bigger brands understand the increasing value of mobile visitor and have invested into their booking engines, some of them taking Mobile-First design approach. TripAdvisor's claims (who by the way has no real life experience in hotel eCommerce) do not apply bigger OTAs (and even bigger brands like Marriott). The question is not about the (mobile) user experience - it's about who owns the data. Every visitor to the...